Has your Super Bowl spot been reserved?
With less than 2 weeks until Super Bowl LIII kicks off, CBS has sold off about 90 percent of their ad inventory for the Big Game! A Super Bowl spot will be filled with the usual suspects. In addition, there are a number of first-time advertisers. CBS is taking in between $5.1 million and $5.3 million for a 30 second Super Bowl spot. As the 3rd Quarter is sold out, the majority of the available Super Bowl spots are in the 4th Quarter.
Open for Business!
Networks usually hold back one or two final units in order to accommodate a last-minute buy. Movie studios have a tendency to jump in at the last minute. Naturally, those type of buys come at a premium price. A few Super Bowl spots are reserved for clients who are late in making their final creative choices.
Keeping the door open on a game-day sale is particularly profitable when a studio is making the investment. Movie makers are big spenders. They invest more money in promotional activity than in the actual production. Studio marketing execs also tend to make late buys. In many cases, the final creative is available to the host network as the stadium is filling up with fans.
The Spectacle worthy of viewing
While CBS has not disclosed all of its advertisers, returning to Super Sunday are A-B, PepsiCo, Avocados From Mexico and Chicagoland based Weather Tech. Maroon 5 is performing in the big Halftime Show. However, expect some surprises on Game Day. The final lineup has not been disclosed. Also, the prospect of a Pre-Game interview with President Donald Trump is still in discussion. This has been an annual tradition but Trump had broken this tradition last year.