Marketing Strategies to Light Up Your Fourth of July
Now that another Father’s Day has come and gone, it’s time to start gearing up for your Fourth of July mobile marketing strategy.
The average American is predicted to spend roughly $300 dollars this Fourth of July. They are also predicted to spend a ton of time on their smartphones. The holidays are great for ramping up your mobile presence, considering the major upswing in phone usage over any other type of media (traditional or digital).
Smart phones are a convenient way for people to stay in touch, surf the web, and make purchases. For marketers, mobile ads increase engagement for obvious reasons. But there are some not so obvious ones as well.
The Not-So-Obvious Reasons
Mobile devices can open huge doors that were previously closed to advertisers. They allow businesses to connect with their customers on an individual level. And in today’s world of fake news and overall lack of trust, individuality and faith count for a lot. No one wants to feel generic. Avoid making your customers feel that way by personalizing your mobile marketing strategy.
This is especially big for businesses trying to reach a diverse, niche group of customers. Targeting on mobile lets companies speak directly to people that may not have encountered the branding message in any other format.
The attention span of the average American is shrinking – fast. We want things now in an easily digestible format, or we don’t want them at all. Vivid images are a great way to slow down the rapid mobile scroll and get consumers to interact with your ad. You have a few seconds to capture someone’s attention. Don’t lose customers because your content is too difficult.
So now you know why you should utilize mobile. But do you know how to utilize mobile on the Fourth of July? Maybe not.
Ways to Implement a Fourth of July Mobile Marketing Strategy:
Call to Action
The call-to-action mobile campaign is a true blue winner in achieving conversions. Set a fire under your customers and, more often than not, they will leap into action. Fourth of July sales and events are perfect for this type of advertising. Everyone is happy – eating watermelon, drinking lemonade – and in the perfect mindset to make a purchase.
Social Media Contests
Social Media contests are absolutely amazing for getting more engagement from your followers. Plus, everyone is already going to be perusing his or her social accounts, liking friends’ photos or checking in at barbecues. Take advantage of this focus! Ask an American history question and maybe offer a prize for the winner. Those are the types of posts that get shared, and interaction soars.
Get Your Employees Involved
Hopefully we can all boast working for a company with happy employees. This Fourth of July, ask them to share and retweet your holiday themed posts. And maybe ask them to let their friends and family know about your big holiday blowout. Use your staff as a resource to get your message out into the world.
However you choose to put your Fourth of July mobile marketing strategy to work, make sure it’s true to your brand and your image. And above all else, have a happy Fourth of July.
Shannon Curtis, the author, is the Project and Social Media Manager at Marketing Keys, a boutique media management firm in the heart of downtown Chicago.