Amazon has become more than just an e-commerce business. Amazon Ads can now be considered a third major pillar of its business, along with e-commerce and cloud computing. The company… read more →
As TV continues to reinvent itself, YouTube aims to replicate a certain quality of it. YouTube viewers will now be fed two ads instead of just one before the videos they… read more →
Many are relieved that the midterm elections are over and that TV’s political punch is now hiding in the corner. We can all breathe a sigh of relief. In the… read more →
The anti-tracking feature in the newest version of Apple’s Safari browser is causing disruption in the digital marketing world. The feature completely prevents tracking cookies from working in the open… read more →
Earlier this year, Facebook was dealing with an overwhelming amount of negative coverage from the Cambridge Analytica scandal. Around the same time, Google discovered a glitch in Google+ but decided not to disclose… read more →
Sirius XM made Pandora a favorite station by purchasing them for 3.5 billion. In recent years, digital audio has been booming. With platforms such as Pandora and Spotify, you can… read more →
You wouldn’t think of using out of home as a strategy to reach millennials. After all, they are tech savvy and part of the digital age. Because of this, marketers feel… read more →
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