Your Holiday Shopping Survival Guide
This year Thanksgiving arrives on November 22. This is a very early date that stretches the holiday shopping period over five weekends. With even more selling days before Christmas this year, retailers will be forced to plan extra sales promotions to create momentum for the holiday shopping season.
‘Tis the Season for Savings
Some analysts think that on Monday, December 17, retailers will reassess sales and mark down slow sellers. Customers could potentially wait until the last minute and get a good deal or may be out of luck because it has sold out.
Overall Christmas sales are expected to increase about 4. 8%. BestBlackFriday.com recently predicted that Black Friday overall discounts will be 37.2% with Amazon. Target’s average discounts will range from 35-40% and Walmart’s average discounts will be 30-35%.
With most shoppers heading to stores like Best Buy, Walmart, Target and Amazon, the price battles will be in electronics, TVs, toys, video games, phones, laptops and tablets.
With Toys R Us out of the picture, it is expected that major retailers, including Amazon, will publish a number of toy catalogs. Toys are still a winning and profitable classification for many stores.
Since there are no new video games it is likely that Xbox One X and Nintendo Switch will be products that will be in demand. Even with a high demand for these products, many toys will probably be cheaper towards the end of the selling season, as some retailers try to clear slower sellers by reducing them further.
For shoppers interested in missing long lines, there is Cyber Monday. This year Cyber Monday is expected to reach $2.5 billion. This will be a healthy increase due to more smart phones in the marketplace.
What will the holidays bring?
Although, stores have been advertising Black Friday sales weeks in advance, the time is finally here. Most stores will be open on Thanksgiving Day starting at 5pm or 6pm. Buckle up and get ready for a wild ride.