5G Technology: The ‘G’ Stands for Gee Whiz!

2019 will bring one of the biggest technological changes and will not only greatly impact the advertising world but will be felt in many different industries and walks of life. This advancement is called 5G technology. With the ever-expanding number of high-tech devices out there trying to connect to the internet every day, 5G technology will have the ability to better reach consumers.

5G technology will result in great changes for both consumers and enterprises. 5G networks will offer consumers incredible broadband speeds at home.  It will also enable companies to make advancements in connected cars, medical technology and improved retail experiences.

Improved precision

4G towers send data all over, wasting power and energy and ultimately weakening access to the internet. 5G uses frequencies that are higher and more directional than 4G. 4G networks use frequencies below 6 GHz, while 5G will use frequencies in the 30 GHz to 300 GHz range. How does the larger frequency help? It will be able to support fast data without interfering with other wireless signals or becoming overly cluttered.

Low latency/more bandwidth

Technologies such as AI and machine learning offer great potential. However, they require high bandwidth and low latency to achieve optimal performance. The same is true for technologies like virtual reality and augmented reality, which can offer a customer experience like nothing before

For example, mirrors could be replaced with high resolution monitors with Internet of Things (IoT) cameras that allow you to ‘virtually’ try on dozens or hundreds of combinations of clothing. Ultra-low latency applications provide endless opportunities and will revolutionize the way consumers shop.

Higher download speeds

Everyone figures higher download speeds will be the main difference between 4G and 5G. Everybody wants their device to be working at top speed. 5G has the potential to be 20 times faster than 4G, meaning you can download things 20 times faster or download more in less time. 5G has a peak speed of 20 Gb/s, while 4G’s is only 1 Gb/s. Since 5G has not yet been released, it is hard to accurately predict its speed but experts predict it to be at least 10 times faster than 4G.

What’s next?

Initially, there will not be a dramatic shift from 4G to 5G. 4G will continue to run with 5G. In December, AT&T flipped the switch early in a few cities, including Atlanta and Charlotte. Verizon is rolling out 5G next in residential broadband in three to five markets including Los Angeles and Sacramento. After the residential broadband, consumers will notice 5G on mobile devices and then in places like smart homes and municipalities.

With new technology comes new obstacles. Greater connectivity will make the issue of security more prevalent and will continue to be a challenge for businesses. Five years ago, the idea of ordering cars through our smartphones was unimaginable.  With 5G, the opportunities are limitless.