CHICAGO WOLVES PARTNERED WITH MARKETING KEYS TO TAKE THEIR MEDIA PLANS AND BUYS TO THE NEXT LEVEL.
Chicago Wolves is an AHL Hockey franchise that plays their games at Allstate Arena. They are the top minor league affiliate of the NHL’s Carolina Hurricanes. The Wolves had handled their media placement internally for years and had hired Marketing Keys to help them take their media plans to the next level.
Chicago Wolves had spent a sizeable budget in the marketplace with out of home, print, digital, tv and radio. First, Marketing Keys had to establish that we were able to negotiate even stronger pricing than what the Wolves bought on their own. Done. Next, MK had to establish even better ideas to reach Wolves fans more efficiently and effectively. Done.
Marketing Keys helped the Chicago Wolves achieve a double digit increase in ticket sales from year to year during the relationship. As President Mike Gordon had stated, “We love working with Marketing Keys because they show that they give a darn (expletive) about us.”