Statewide search leads Illinois Liquor Control Commission to Marketing Keys

The Illinois Liquor Control Commission is an Illinois state government commission, with four divisions. The Industry Education Division is coming out with a prominent, statewide parental responsibility campaign targeting parents of 8th graders. After a statewide search, the ILCC has selected Marketing Keys to be its media management firm. Marketing Keys will be responsible for media planning, media placement and creative, as the campaign will hit statewide through out of home, radio and online mediums.