A Marketer’s Resolution Guide for 2015

A Marketer’s Resolution Guide for 2015

We jumped on the resolution bandwagon both professionally and personally. We just can’t help ourselves. There is something so enticing about a new beginning, an opportunity to right the wrongs and aim for the stars.

 So here it is. We decided the number one resolution this year should be ‘Maximizing Your Media Campaign’ and we have compiled a list of “to-do’s” in order to achieve that goal.  

1.)   Maximize Your Media Campaign

But how?

A) Negotiate your media upfront for the entire calendar year by dangling a larger ad budget for the calendar year in front of media partners. You or your agency will be able to negotiate better pricing and more value added. Media schedules and flight weeks could always be changed with advance notice so don’t feel you won’t be able to modify your campaign.

B) Become a Social Media guru. Social media is an opportunity to syndicate your content and increase visibility. Being social means bringing a voice to your brand. 53% of Americans who follow brands in social are more loyal to those brands. Every post on social is an opportunity for a consumer to convert. Social Media is a place where brands can act like people and this humanizing element is the most crucial factor of the mix.

C) Create a monthly content calendar. Although it does take a substantial chunk of time to set up, it is worth the hard work. It will save you time and money in the long run!  

D) Do your research! Firms like Marketing Keys can help you with your research needs in order to understand how your brand is perceived in the market place from non – users and users, how your brand makes people feel, positive feelings consumers have about your brand along with objections people may have in using your brand & how effective your creative is prior to media launching.

E) If you are doing your media buying internally, free up time and gain buying power leverage through outsourcing and hiring a media management firm.

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