2020 might be over but the pandemic is not. As people had to adjust to their new normal, brands also had to shift their focus. Super Bowl LV is no… read more →
With 2020 officially behind us, it is time to set new goals for success this year. Should you set goals for success in 2021? Remember, just having good intentions alone… read more →
BIA Advisory Services just released its forecast for 2021 in local advertising and the forecast is rosy. According to BIA, there will be a 2.5% year-over-year increase in local advertising.… read more →
This year has taught us a lot. It showed us what we can live without in 2021 and what we can’t live without. This year brought a lot of perspective… read more →
Does length matter when it comes to the effectiveness of an ad? It’s easy to assume that the longer the ad the more effective it is as it holds more… read more →
For most companies, this time of year is prime budgeting time for the upcoming year. Companies must highlight their goals for the year while trying to predict what the next… read more →
For over five decades, Black Friday has been known as an American capitalist tradition. Black Friday is also known to bring out the worst in shoppers, as they push and… read more →
We’ve all had to adapt during this pandemic. Our everyday lives have turned into a virtual reality. The goal of a sales presentation is to deliver a message that will… read more →
In recent years, as the cost of digital ads increased, the cost of broadcast TV ads decreased. However, that is not the case this year. The cost to buy ads… read more →
There are 8 days before the U.S. Presidential Election and YouTube is turning away ad business. Presidential campaigns have flooded YouTube with commercials that YouTube is unable to clear and… read more →
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