Is Google going directly after Amazon? Watch out Amazon. Google is eliminating the fees it charges retailers to let people buy directly through the Google Shopping service. This is the latest… read more →
It’s been about four months since every major professional sports league shut down due to Covid-19, hitting pause on billions in ad revenue. As of now, the return of live sports is… read more →
By now we’ve all heard the rumors and are asking the same question. Will TikTok get banned in the United States? For many parents, this could be a negative and… read more →
While we are celebrating our 4th of July weekend, fireworks may not be going off at some companies, as the digital giants take a hit. The effects of this virus… read more →
Some marketing principles will never change. As we are in the middle of some of the most uncertain times in this country, we thought it would be important to reinforce… read more →
You may have noticed some anti-racism campaigns recently. George Floyd was laid to rest this week in Texas. His death in Minneapolis has sparked nationwide protests, rioting and civil unrest.… read more →
Last month, Governor J.B. Pritzker announced that his Illinois reopening plan consist of 5 Phases. Currently, the entire state of Illinois has moved on to Phase 3. Chicago was the… read more →
How exactly should marketers be messaging during the pandemic? The global pandemic has changed how we live and work. As marketers, we must also change our messaging, timing and delivery.… read more →
It’s been over 45 days since the lockdown mandates and we can safely agree that TV viewing habits changed during lockdown. The surge in TV watching has lead to new… read more →
As the coronavirus pandemic continues, newsrooms are weakened by layoffs, cutbacks, furloughs and closures that could bring the death of print. The media industry has been struggling for the past decade… read more →
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