Do billboards still work in 2019? Are they an efficient and effective strategy? Should they be part of your 2019 strategy and beyond? If the growth of the industry is… read more →
Last week, I had the privilege of attending NBC-5 Chicago’s Broadcast TV Upfront at the Loews Hotel across from NBC Tower. Normally, NBC-5 Chicago would host the local upfront with… read more →
Based on current trends and market sizing, podcast advertising will reach an estimated total of $679 million. According to the Podcast Revenue Report, ad revenues on U.S. podcasts hit an… read more →
Digital NewFronts have taken place across the country and they have all unveiled their new plans. For years now, digital publishers have been competing with TV for a part of… read more →
Amazon has become more than just an e-commerce business. Amazon Ads can now be considered a third major pillar of its business, along with e-commerce and cloud computing. The company… read more →
With less than 2 weeks until Super Bowl LIII kicks off, CBS has sold off about 90 percent of their ad inventory for the Big Game! A Super Bowl spot… read more →
As TV continues to reinvent itself, YouTube aims to replicate a certain quality of it. YouTube viewers will now be fed two ads instead of just one before the videos they… read more →
In this landscape of fragmented media, TV ratings soared the night of the Midterm elections. TV coverage of the 2018 midterm elections managed to attract a lot of viewers for… read more →
Recently, prescription drugs and Pharma companies have been under scrutiny by the Trump administration. The administration is proposing a new federal regulation requiring drug companies to share the list prices of… read more →
Recent Comments