Watch out Amazon, YouTube is looking to become a major e-commerce hub. The goal is to make shopping on YouTube possible by converting YouTube’s videos into a catalog of items… read more →
The pandemic has changed how we live and work. Virtual meetings have become the norm and could permanently change how ad professionals work. The current work environment is business on… read more →
Today’s consumers want to buy from businesses they trust. So it’s important for companies to build trust with customers through their marketing and advertising. Members of the Ad Age Collective… read more →
2020’s pandemic brought on a dramatic drop in sales for the advertising industry. But with the election this year and an increase in digital advertising, there could be an advertising market… read more →
It may be the most anticipated election in our lifetime. Many are looking forward to November 3, 2020. There is plenty at stake. Therefore, lawmakers are doing all they can… read more →
What will help get your online campaign to the right target? It’s pretty basic. You just need to understand your consumers along with their likes, dislikes and what motivates them.… read more →
The current pandemic has created financial uncertainty for millions of families and private schools across the US. Private schools need a plan to ensure that both current and prospective families… read more →
Instagram is drawing interest in TikTok, the Chinese app that is in trouble in the U.S. and wants to create the next hot social media craze with Reels. Could Reels… read more →
Google will eliminate third-party cookies from Chrome by 2022. What will replace the cookie? Last year, third-party cookies helped fuel nearly 30 percent, or $38 billion, of all U.S. digital… read more →
Is Google going directly after Amazon? Watch out Amazon. Google is eliminating the fees it charges retailers to let people buy directly through the Google Shopping service. This is the latest… read more →
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