BIA Advisory Services just released its forecast for 2021 in local advertising and the forecast is rosy. According to BIA, there will be a 2.5% year-over-year increase in local advertising.… read more →
This year has taught us a lot. It showed us what we can live without in 2021 and what we can’t live without. This year brought a lot of perspective… read more →
For most companies, this time of year is prime budgeting time for the upcoming year. Companies must highlight their goals for the year while trying to predict what the next… read more →
For over five decades, Black Friday has been known as an American capitalist tradition. Black Friday is also known to bring out the worst in shoppers, as they push and… read more →
We’ve all had to adapt during this pandemic. Our everyday lives have turned into a virtual reality. The goal of a sales presentation is to deliver a message that will… read more →
The pandemic has changed how we live and work. Virtual meetings have become the norm and could permanently change how ad professionals work. The current work environment is business on… read more →
The current pandemic has created financial uncertainty for millions of families and private schools across the US. Private schools need a plan to ensure that both current and prospective families… read more →
Last month, Governor J.B. Pritzker announced that his Illinois reopening plan consist of 5 Phases. Currently, the entire state of Illinois has moved on to Phase 3. Chicago was the… read more →
It’s been over 45 days since the lockdown mandates and we can safely agree that TV viewing habits changed during lockdown. The surge in TV watching has lead to new… read more →
As the coronavirus pandemic continues, newsrooms are weakened by layoffs, cutbacks, furloughs and closures that could bring the death of print. The media industry has been struggling for the past decade… read more →
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