What are the best digital advertising campaigns for small businesses?
At Marketing Keys, we believe that the best way to target your customer is with a mix of digital and traditional advertising. Traditional advertising has been around for some time and it is not going anywhere. Consider traditional to be the upper end of the funnel. You really need traditional to create awareness and to maximize branding for your company. Traditional advertising mixed with the right digital will maximize results for your business. Digital advertising campaigns for small businesses are fairly new but also very effective. Nowadays, there are many types of digital advertising campaigns for small businesses. You can focus on just one or do a little of each to spread out your reach. Here are the best types of digital advertising campaigns for small businesses:
1. Pay-per-click advertising
Pay-per-click ads are the ads you see above or next to your search results when you use Google, Bing, or other search engines. The most popular keywords are expensive but PPC has immediate and guaranteed results. You should also consider SEO or Search Engine Optimization. This is optimizing your website based on certain keywords to make sure your website organically shows up on Page One of Google.
2. Email campaigns
Email newsletters and campaigns must be a part of your digital marketing strategy as a small business. Put up an opt-in form for your potential customers on your website or add an email newsletter signup form on Facebook. Once you have an email list, engage with it regularly. You can also purchase an email list from a marketing firm or vendor that can be targeted to your geo and certain behaviors of your customers to expand your database.
3. Content marketing
Content marketing consists of using blog posts, videos, infographics, etc. to drive search engine traffic and customer engagement. This is done by having keyword rich content on your website which will typically be in your blog. This means the search engines will index your blogs based on those keywords and you will get organic traffic from that.
4. Social media outreach
Social media works when you either spend a significant amount of time or money on it. Decide which places you want to focus your attention and whether you want to spend your efforts on organically growing followers through your own time and energy or spending money on ad spends. In any case, you will want to invest some money boosting posts or buying a campaign on Facebook. Your reach will be very limited if you don’t occasionally invest some money in sponsoring your posts.
Digital marketing offers a lot of options for small businesses. Digital advertising typically costs less, can be planned on the fly, can be easily tracked, can be updated quickly and has a global reach. Take advantage of these opportunities for your business to soar.
The author, Carolina Macedo, is Project Coordinator of Marketing Keys. As Project Coordinator, Carolina executes many of these same strategies for Marketing Keys.