What Television will look like in 2030

Over the past 15 years, we have seen Netflix, Amazon Prime, HBO, Hulu and others change what television will look like.  The technological advances have changed entire industries and continue to evolve. A decade from now the landscape will look completely different. Here are three predictions of what television will look like in the next decade.

  1. Freedom to Choose: What Television will look like

The cable TV industry has traditionally featured a lineup of popular channels that customers purchase as packages. On the other hand, streaming services like Sling TV, YouTube TV, PlayStation Vue and FuboTV  already offer customers more freedom with their channels. The way people consume content has changed and this has put pressure on traditional television providers. In the future, traditional cable providers are likely to be unbundled. As a result, the landscape will change to one where people mix and match TV channels and premium subscriptions.

  1.  Fewer Commercials: What Television will look like

Additionally, streaming-services have proved that it’s possible to create and grow successful enterprises around a business model that includes little or no revenue from commercials. Media is changing from an ad revenue model to a subscription model. In ten years, even traditional cable providers are likely to become subscription services. Cable providers will have no bundles but a fee structure based on the type and number of channels a consumer chooses.

  1. More Interactivity: What Television will look like

Companies such as Facebook, Google and Microsoft have all developed virtual reality technologies. Right now, there are wearable accessories that help turn phones into virtual reality machines. In the next ten years, traditional television screens are likely to take part in this as well.

Cable television is facing growing competition. Competition is coming from companies such as YouTube, HBO, Hulu, Netflix, Apple TV and Amazon Prime producing and offering premium content. Also, in the future, analysts expect that these services are likely to have recommendation engines so powerful that they no longer need to browse shows. These engines will offering libraries made up of millions of options catered to the viewing habits of each subscriber.

Carolina Macedo, the author, is Project Coordinator of Marketing Keys. She cannot wait to see how television evolves and how its evolution will impact our clients’ media campaigns.