Roger’s role as Founder and President of Marketing Keys is to oversee the Agency’s growth through the success of clients’ various campaigns. Roger is also responsible for forging strategic alliances with creative shops and other complementary services. As Founder and President, Roger will work directly with you to ensure maximum results for your business.
Roger brings with him 30 years from a wide variety of Media Sales experiences with stops at WPBR Radio in Palm Beach, Florida where he hosted a Talk Show…in addition to Selling, Servicing, Writing, Producing Commercials full-time; WOVV FM 95.5, a CHR station that targeted Adults 18 to 34 years old in both the Fort Pierce and West Palm Beach Advertising Markets; WFYR FM 103.5 in Chicago; Chicago Sports Profiles & L.A. Sports Profiles where he created sports marketing programs including events, sweepstakes, value with purchase programs etc. for various Chicago and Los Angeles advertisers. WVAZ FM in Chicago… a station targeting affluent, African-Americans; WLS, AM 890… a 50,000 Watt News/Talk station in Chicago. At WLS, Roger was instrumental for the station’s tremendous growth in the late ‘90s…as the station was doubling its revenue for a period of time. In 2001, ABC Radio honored Roger with the coveted “Circle of Excellence Award”, an award that ABC Radio gave out to the top 20 producers in the entire U.S. Roger had a very successful 12-year run at WLS, as he had been the Top producer at the station from 2000-2006.
Roger has helped over 600 businesses in the span of over 30 years with their marketing and advertising programs. One would be hard pressed to find a type or category of business that he lacks experience. Marketing Keys currently markets everything from a major grocery store to a research library to a quick service restaurant to an online company to a national cookie company to a show producer and so on.
Roger is married to the love of his life, Kate. He is blessed with the challenge of raising (3) beautiful girls – Doria (18), Valerie (10) and Lauren (8).
Roger is a graduate of the University of Kansas where he majored in Broadcast Journalism. He graduated in 1987…a year before his alma mater won the NCAA Basketball championship. He promises his timing is better now.