A Letter from our CEO
I’m Roger Keys, Founder and CEO of Marketing Keys.
During my 20 year executive run with media companies, I had noticed that if an advertiser wasn't properly represented with a media expert helping them with their media planning and buying, then that company was at a disadvantage.
After decades of learning my craft from the top respected media companies in the world like Cap Cities/ABC, The Walt Disney Company and others, I saw an opportunity. Marketing Keys was formed in July, 2007 to more than level the negotiation playing field between advertisers and media companies. We enabled advertisers to have a major leg up in the process.
By leveraging our media experience, our relationships along with cutting edge ideas, we have been able to help generate an incremental 30-35% more in leads and/or conversions for our clients through our programs.
We started Marketing Keys with a simple mission. Help Presidents, CEOs', Marketing Directors, CMOs, Regional Managers and others create the most well thought out, efficient and effective media campaigns.
The companies that we partner with are mainly small and medium sized businesses in various B2C and B2B verticals. They generate anywhere from 5 million to 100 million dollars a year in revenue.
The reason we do what we do is two-fold. One, we have a passion for strategic planning along with professional media placement. In a professional sense, it is truly all we know. Our job is not complete unless we helped you accomplish your goals and objectives. Secondly, we want to make you look good to the person you need to answer to at work each and every day.
We may not be perfect, but we will listen to you and always be committed to you. We strive to run our business with passion and humility all with the utmost integrity.
We look forward to empowering you to do your best work.
Founder and CEO
Marketing Keys can save time, conserve money and strengthen your brand. We customize our services specifically for your business based on your budget, goals and development. Here are our core competencies.
Marketing Keys will help you uncover the ideal online and offline media mix, narrow down your target market, hone in on your geography and map out an ideal schedule with the desired reach and frequency.
Planning includes plenty of research tools at our disposal including Nielsen, Comscore, Kantar SRDS, Scarborough, Media Audit, Media Monitors, MRI Simmons and others.
Marketing Keys can help plan, coordinate and manage your content marketing strategy.
Content marketing requires continuous delivery of large amounts of content. The most popular ways to deliver this content are through blogs, newsletters and social media channels. When we create content marketing strategies for our clients, our main focus is the needs of the prospect or the customer.
Outside of the areas I mentioned, content marketing can also be distributed through white papers, e-books, case studies, how to guides and podcasts.
Professional Media Placement
Marketing Keys establishes upfront a CPM or Cost per Thousand in order to negotiate the strongest rates for your campaign. We start ahead of the pack with our established, deep media relationships in addition to our buying power.
Marketing Keys is experienced in making local, regional and national buys in both online and offline media. A blended media strategy takes advantage of each allowing one to complement the other to build more impactful results.
As a Marketing Keys partner, these reports or recaps are provided to you at no additional charge.
Once the campaign has concluded, you will feel great knowing that we had delivered the right message to the right people at the right time at the lowest possible cost.
Historically, Quit Smoking campaigns use scare tactics. You may have seen them on TV in the past. Black Lungs. Skeletons. Head stones at cemeteries. We tried a different approach. And the results? Off the charts! Why not tug at a smoker’s heart through their kids? Have their children remind them of all the important events and milestones they will miss if they continue to smoke. The result? This campaign stamped out a lot of cigarettes! How many? We can't put an exact number on it but we can tell you this. The ALA’s call center in Springfield, IL was ringing off the hook during the campaign! We increased the number of annual calls to 866-Quit-Yes from 10,000/year to over 90,000/year, as this video aired both online and offline throughout the state of Illinois.
OUR DIGITAL STRATEGIES ARE DESIGNED TO GENERATE BUSINESS
As we develop your digital marketing plan, we will help you determine your target audience, business objectives and address ‘why’ someone should do business with you
Because of its ease and ability to communicate directly with audiences, email marketing tends to be the first internet marketing tactic used by our clients.Even so, it works best when it is part of a wider strategy that includes some of the other strategies listed here.
SOCIAL MEDIA MARKETING
Content marketing is so critical these days and creating relevant content on your social media pages is right up there. However, without a targeted campaign promoting your ads on sites such as Facebook, Twitter, Instagram and LinkedIn, your efforts will be all for naught. We recommend a campaign where your ads run natively within the actual content.
If you aren’t creating video, you’re likely falling behind. However, no need to worry. For most videos, the more simple and raw it is, the more authentic the content comes across to your audience. Whether you partner with one of our talented video production firm partners or whether you shoot video in high-quality, 4K video with your smartphone, video should definitely be a part of your overall digital strategy.
Display ads or banner ads are a type of online ad that combines text, images and a click through URL that links to a website where a customer can learn more about or buy products. These ads are honest, visually engaging, and it spreads your brand’s message without being overly intrusive. Combining digital advertising with other forms of digital marketing will build even more relevant results.
SEARCH ENGINE MARKETING (SEM)
Google AdWords or SEM refers to bidding on certain keywords so when a user types in a certain keyword, Search Engine Marketing enables your business to appear at or near the top of the page or on the first page as a result for that search query.The price for certain keywords vary based upon the competitiveness of the various keywords.
Mobile advertising is the process of creating and delivering ad content, using mobile devices as the primary point of contact. This includes smartphones and tablets.Your ads can be delivered through in-app ads, mobile-web ads, banner ads, native ads, interstitial ads and mobile video ads.
We can beat our chest all day and tell you how great we are and how we can help your business grow.
We would prefer, however, to let our clients do the talking.
Hooters Management Corporation
American Lung Association
NY Times Bestsellers (19x)
Media Revenue Managed
CLIENT Revenue Generated