A Letter from our CEO

I’m Roger Keys, Founder and CEO of Marketing Keys.

1987 was a big year for me. That year I not only graduated
college but I got my first marketing position in West Palm Beach.
Since that memorable first job at WPBR Radio in Palm Beach,
I have been involved in media and marketing for 30+ years working
for some of the largest media companies in Executive roles.
My longest stop? Disney/ABC in Chicago from 1995 - 2007.

After decades of learning my craft from the top respected media companies in the world like Cap Cities/ABC, The Walt Disney Company and others, I saw an opportunity. Marketing Keys was formed in July, 2007 to more than level the negotiation playing field between advertisers and media companies. We enabled advertisers to have a major leg up in the process.

Lately, I have been thinking  how I can best leverage my knowledge, my wisdom and my relationships for small and mid-sized businesses. And then I had a lightbulb moment.


Our program is an out of the box monthly flat-fee subscription that gives you access to an experienced marketing individual with the most talented contacts in the industry to help you with market research, brand development, content creation, social media management, email marketing, SEO, PPC, website design and development, video production, media buying and more. We have literally transformed the model of a traditional marketing agency.

We started Marketing Keys with a simple mission. Help Presidents, CEOs', Marketing Directors, CMOs, Regional Managers and collaborate with them to build their brand to the highest level. We want our clients to see us as an extension of their team.

The companies that we partner with are mainly small and medium sized businesses in various B2C and B2B verticals. They generate anywhere from 5 million to 100 million dollars a year in revenue.

The reason we do what we do is two-fold. One, we have a passion for helping companies in things that we know a thing or two about. This includes brand building and media planning. Secondly, we just have a passion for helping people. It is what gets us out of bed in the morning.

We will listen to you and always be committed to you. We strive to run our business with passion and humility all with the utmost integrity.

We look forward to collaborating with you to grow your brand!

Roger Keys
Founder and CEO
Marketing Keys



Top Services

Marketing Keys can save time, conserve money and strengthen your brand. We customize our services specifically for your business based on your budget, goals and development. Here are our core competencies.

Strategic Planning

What is the best way to convey your message to your target audience? There are many factors and options to consider.

Marketing Keys will help you uncover the ideal online and offline media mix, narrow down your target market, hone in on your geography and map out an ideal schedule with the desired reach and frequency.

Planning includes plenty of research tools at our disposal including Nielsen, Comscore, Kantar SRDS, Scarborough, Media Audit, Media Monitors,  MRI Simmons and others.

Content Marketing`

The premise of content marketing is simple. In order to get something, you need to give something.  A brand must give something valuable in order to get something valuable in return.

Marketing Keys can help plan, coordinate and manage your content marketing strategy.

Content marketing requires continuous delivery of large amounts of content. The most popular ways to deliver this content are through blogs, newsletters and social media channels. When we create content marketing strategies for our clients, our main focus is the needs of the prospect or the customer.

Outside of the areas I mentioned, content marketing can also be distributed through white papers, e-books, case studies, how to guides and podcasts.

Professional Media Placement

Media buying is very technical and requires a unique skill. Knowledge is key here. Without any media savvy, you are at a big disadvantage. If you negotiate directly without using a firm, the media company’s interests are to charge you the most money for your campaign.

Marketing Keys establishes upfront a CPM or Cost per Thousand in order to negotiate the strongest rates for your campaign. We start ahead of the pack with our established, deep media relationships in addition to our buying power.

Marketing Keys is experienced in making local, regional and  national buys in both online and offline media. A blended media strategy takes advantage of each allowing one to complement the other to build more impactful results.

Performance Analytics

Marketing Keys takes great pride in our analytical proof of performance recaps. We highlight all the KPIs, impressions, value added elements we negotiated on your behalf, CPMs, clicks, CTR, proof of performance materials including affidavits etc.

As a Marketing Keys partner, these reports or recaps are provided to you at no additional charge.

Once the campaign has concluded, you will feel great knowing that we had delivered the right message to the right people at the right time at the lowest possible cost.


Historically, Quit Smoking campaigns use scare tactics. You may have seen them on TV in the past. Black Lungs. Skeletons. Head stones at cemeteries. We tried a different approach. And the results? Off the charts! Why not tug at a smoker’s heart through their kids? Have their children remind them of all the important events and milestones they will miss if they continue to smoke. The result? This campaign stamped out a lot of cigarettes! How many? We can't put an exact number on it but we can tell you this. The ALA’s call center in Springfield, IL was ringing off the hook during the campaign! We increased the number of annual calls to 866-Quit-Yes from 10,000/year to over 90,000/year, as this video aired both online and offline throughout the state of Illinois.


As we develop your digital marketing plan, we will help you determine your target audience, business objectives and address ‘why’ someone should do business with you

Strategy 1


Because of its ease and ability to communicate directly with audiences, email marketing tends to be the first internet marketing tactic used by our clients.Even so, it works best when it is part of a wider strategy that includes some of the other strategies listed here.

Strategy 2


Content marketing is so critical these days and creating relevant content on your social media pages is right up there. However, without a targeted campaign promoting your ads on sites such as Facebook, Twitter, Instagram and LinkedIn, your efforts will be all for naught. We recommend a campaign where your ads run natively within the actual content.

Strategy 3


If you aren’t creating video, you’re likely falling behind. However, no need to worry. For most videos, the more simple and raw it is, the more authentic the content comes across to your audience. Whether you partner with one of our talented video production firm partners or whether you shoot video in high-quality, 4K video with your smartphone, video should definitely be a part of your overall digital strategy.

Strategy 4


Display ads or banner ads are a type of online ad that combines text, images and a click through URL that links to a website where a customer can learn more about or buy products. These ads are honest, visually engaging, and it spreads your brand’s message without being overly intrusive. Combining digital advertising with other forms of digital marketing will build even more relevant results.

Strategy 5


Google AdWords or SEM refers to bidding on certain keywords so when a user types in a certain keyword, Search Engine Marketing enables your business to appear at or near the top of the page or on the first page as a result for that search query.The price for certain keywords vary based upon the competitiveness of the various keywords.

Strategy 6


Mobile advertising is the process of creating and delivering ad content, using mobile devices as the primary point of contact. This includes smartphones and tablets.Your ads can be delivered through in-app ads, mobile-web ads, banner ads, native ads, interstitial ads and mobile video ads.

case studies


We can beat our chest all day and tell you how great we are and how we can help your business grow.
We would prefer, however, to let our clients do the talking.

“We’ve enjoyed our working relationship with Roger and Marketing Keys for many years because they truly go above and beyond for their clients. Roger asks the right questions about our goals, consistently bringing cost-effective proposals and strategic partnerships to the table. He ensures we’re always on the cutting edge of opportunities to present our messaging to potential customers.”
Allie Golden
Chicagoland Marketing Manager
Hooters Management Corporation
“After working with Roger, I’m convinced of his ability to bring fresh ideas to our organization and a media buying edge we simply wouldn’t have on our own. We know without the help of Marketing Keys’ placements, our call volume and web traffic would not be as significant.”
Harold Wimmer
American Lung Association
“His sensible and calm approach helped create extremely successful campaigns for the clients I represent. Roger is thoughtful, professional and willing to go the extra mile without hesitation. Thank you barely scratches the surface for how grateful I am for his efforts and knowledgeable advice.”
Laura Morton
NY Times Bestsellers (19x)
“Your follow through and professionalism is excellent.  Your team kept us updated on deadlines to make sure everything flowed smoothly from initial agreement through the campaign launch.”
Mike Gordon
Chicago Wolves
“Roger’s strategic approach and true dedication to our business has led to success in our media buys. His commitment to our brand took him from outside vendor to feeling like he was a true part of our internal team.”
Melissa Marchwick
VP of Marketing & PR

30+ Years

Media Experience


Media Revenue Managed


CLIENT Revenue Generated

the team

roger keys

Ceo/Traditional & new media buying specialist

What do you call someone who has spent most of his living years working in media and marketing? You either call him a marketing geek or the head of Marketing Keys. Words like A/B testing, ROI, boost, backlinks, engagement, clicks and posts just seem to roll off his tongue.

At 22, Roger had found his love and passion. His career started in Palm Beach, Florida working for WPBR AM 1340, a News/Talk Station. There he not only hosted a Talk Show but he also sold the station’s advertising. Roger would also run the control board, screen callers and do the weather at the top of the hour. In addition to selling the ad time, he would write the ads and do the voiceover and produce the ads. It was like Roger had his own small media shop back then.

Fast forward, Roger spent 20 years learning his craft from respected giants like Cap Cities/ABC, Walt Disney Company and the like. In 2001, the Walt Disney Company called out Roger and honored him with the prestigious Circle of Excellence Award - one of (20) individuals in the nation that Disney had honored. What’s his biggest trophy though? What started out in 2007 as a company to help a couple clients with their radio buys turned into a 7 figure company that helps clients big and small alike as an outsourced marketing department. In essence, he has transformed the model of a traditional marketing agency.

When Roger is not at his client's office in the role of an outsourced marketing department, ,he enjoys the challenges that a golf course offers. And after his round, Roger is surrounded by women spending time with his wife and (3) beautiful  daughters.

It may seem like marketing is in his blood. It is. And the results are off the charts.


Project Coordinator/Social Media Strategist

A company is only as strong as its staff. And we are very proud of the support staff we have in place for our clients. You see, Cate is very curious. She loves adventure. You may find her exploring new restaurants in downtown Chicago. Cate also loves hopping on a plane and discovering places that she has never travelled to before.

It’s that curiosity that has made her a perfect fit in her role as Project Coordinator. Since joining Marketing Keys in 2023, Cate uses her curiosity along with a keen eye for detail to good use by tracking, reporting and managing partner relations. She also is in charge of scheduling and trafficking. Once the media buy is placed, Cate ensures that everything runs smoothly from that point on.

In addition to her curiosity, Cate is also creative. She utilizes her creativity to create much of the content for Marketing Keys, as she manages the social media accounts for the company and select clients. Additionally, Cate creates weekly blogs and monthly e-newsletters.
Cate graduated from the University of Missouri with a B.A. in Communications. It also took courage for her to go work for a University of Kansas grad - Missouri's arch rival!

Cate brings sports marketing experience working in the social media and digital marketing field working for a variety of sports companies. One of her assignments was working for the Chicago Bears. Bear down!

It may seem like this position is created for her. It is.

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