A Letter from our CEO

I’m Roger Keys, Founder and CEO of Marketing Keys.

During my 20 year executive run with media companies, I had noticed that if an advertiser wasn't properly represented with a media expert helping them with their media planning and buying, then that company was at a disadvantage.

After decades of learning my craft from the top respected media companies in the world like Cap Cities/ABC, The Walt Disney Company and others, I saw an opportunity. I  leveraged my unique background and created a company where a veteran of Chicago's media world would provide inside information and a major, helping hand to businesses. Marketing Keys was formed in July, 2007 to more than level the negotiation playing field between advertisers and media companies. We enabled advertisers to have a major leg up in the process.

We started Marketing Keys with a simple mission. Help Presidents, CEOs', Marketing Directors, CMOs, Regional Managers and others create the most well thought out and efficient media campaigns. We achieve our mission whenever we help you become smarter in the workplace while saving you valuable time to focus on other key initiatives.

The companies that we partner with are mainly small and medium sized businesses in various B2C and B2B verticals. They generate anywhere from 5 million to 100 million dollars a year in revenue.

The reason we do what we do is two-fold. One, we have a passion for strategic planning along with professional media placement. In a professional sense, it is truly all we know. We want your company to bust through your sales and revenue goals generated through our media recommendations. Secondly, we want to make you look good to the person you need to answer to at work each and every day.  

We may not be perfect, but we will listen to you and always be committed to you. We strive to run our business with passion and humility all with the utmost integrity.

We look forward to empowering you to do your best work.

Roger Keys
Founder and CEO
Marketing Keys


I

DELIVERING THE RIGHT RESULTS TO THESE BRANDS (AND MANY MORE)

Top Services

Marketing Keys can save time, conserve money and strengthen your brand. We customize our services specifically for your business based on your budget, goals and development. Here are our core competencies.

Strategic Planning

What is the best way to convey your message to your target audience? There are many factors and options to consider.

Marketing Keys will help you uncover the ideal online and offline media mix, narrow down your target market, hone in on your geography and map out an ideal schedule with the desired reach and frequency.

Planning includes plenty of research tools at our disposal including Nielsen, Comscore, Kantar SRDS, Scarborough, Media Audit, Media Monitors,  MRI Simmons and others.

Content Marketing`

The premise of content marketing is simple. In order to get something, you need to give something.  A brand must give something valuable in order to get something valuable in return.

Marketing Keys can help plan, coordinate and manage your content marketing strategy.

Content marketing requires continuous delivery of large amounts of content. The most popular ways to deliver this content are through blogs, newsletters and social media channels. When we create content marketing strategies for our clients, our main focus is the needs of the prospect or the customer.

Outside of the areas I mentioned, content marketing can also be distributed through white papers, e-books, case studies, how to guides and podcasts.

Professional Media Placement

Media buying is very technical and requires a unique skill. Knowledge is key here. Without any media savvy, you are at a big disadvantage. If you negotiate directly without using a firm, the media company’s interests are to charge you the most money for your campaign.

Marketing Keys establishes upfront a CPM or Cost per Thousand in order to negotiate the strongest rates for your campaign. We start ahead of the pack with our established, deep media relationships in addition to our buying power.

Marketing Keys is experienced in making local, regional and  national buys in both online and offline media. A blended media strategy takes advantage of each allowing one to complement the other to build more impactful results.

Performance Analytics

Marketing Keys takes great pride in our analytical proof of performance recaps. We highlight all the KPIs, impressions, value added elements we negotiated on your behalf, CPMs, clicks, CTR, proof of performance materials including affidavits etc.

As a Marketing Keys partner, these reports or recaps are provided to you at no additional charge.

Once the campaign has concluded, you will feel great knowing that we had delivered the right message to the right people at the right time at the lowest possible cost.

THE
CAMPAIGN
THAT STARTED
A
REVOLUTION

Historically, Quit Smoking campaigns use scare tactics. Black Lungs. Skeletons. Head stones at cemeteries. We tried a different approach. And the results? Off the charts! Why not tug at a smoker’s heart through their kids? Have their children remind them of all the important events and milestones they will miss if they continue to smoke. The campaign put out a lot of cigarettes! The ALA’s call center in Springfield, IL increased the number of annual calls to 866-Quit-Yes from 10,000/year to over 90,000/year as this video aired both online and offline throughout the state of Illinois.

OUR DIGITAL STRATEGIES ARE DESIGNED TO GENERATE BUSINESS

As we develop your digital marketing plan, we will help you determine your target audience, business objectives and address ‘why’ someone should do business with you

Strategy 1

EMAIL MARKETING

Because of its ease and ability to communicate directly with audiences, email marketing tends to be the first internet marketing tactic used by our clients.Even so, it works best when it is part of a wider strategy that includes some of the other strategies listed here.

Strategy 2

SOCIAL MEDIA MARKETING

Content marketing is so critical these days and creating relevant content on your social media pages is right up there. However, without a targeted campaign promoting your ads on sites such as Facebook, Twitter, Instagram and LinkedIn, your efforts will be all for naught. We recommend a campaign where your ads run natively within the actual content.

Strategy 3

VIDEO ADVERTISING

If you aren’t creating video, you’re likely falling behind. However, no need to worry. For most videos, the more simple and raw it is, the more authentic the content comes across to your audience. Whether you partner with one of our talented video production firm partners or whether you shoot video in high-quality, 4K video with your smartphone, video should definitely be a part of your overall digital strategy.

Strategy 4

DISPLAY ADVERTISING

Display ads or banner ads are a type of online ad that combines text, images and a click through URL that links to a website where a customer can learn more about or buy products. These ads are honest, visually engaging, and it spreads your brand’s message without being overly intrusive. Combining digital advertising with other forms of digital marketing will build even more relevant results.

Strategy 5

SEARCH ENGINE MARKETING (SEM)

Google AdWords or SEM refers to bidding on certain keywords so when a user types in a certain keyword, Search Engine Marketing enables your business to appear at or near the top of the page or on the first page as a result for that search query.The price for certain keywords vary based upon the competitiveness of the various keywords.

Strategy 6

MOBILE ADVERTISING

Mobile advertising is the process of creating and delivering ad content, using mobile devices as the primary point of contact. This includes smartphones and tablets.Your ads can be delivered through in-app ads, mobile-web ads, banner ads, native ads, interstitial ads and mobile video ads.

case studies

testimonIAls

We can beat our chest all day and tell you how great we are and how we can help your business grow.
We would prefer, however, to let our clients do the talking.

“We’ve enjoyed our working relationship with Roger and Marketing Keys for many years because they truly go above and beyond for their clients. Roger asks the right questions about our goals, consistently bringing cost-effective proposals and strategic partnerships to the table. He ensures we’re always on the cutting edge of opportunities to present our messaging to potential customers.”
Allie Golden
Chicagoland Marketing Manager
Hooters Management Corporation
“After working with Roger, I’m convinced of his ability to bring fresh ideas to our organization and a media buying edge we simply wouldn’t have on our own. We know without the help of Marketing Keys’ placements, our call volume and web traffic would not be as significant.”
Harold Wimmer
CEO
American Lung Association
“His sensible and calm approach helped create extremely successful campaigns for the clients I represent. Roger is thoughtful, professional and willing to go the extra mile without hesitation. Thank you barely scratches the surface for how grateful I am for his efforts and knowledgeable advice.”
Laura Morton
Author
NY Times Bestsellers (19x)
“Your follow through and professionalism is excellent.  Your team kept us updated on deadlines to make sure everything flowed smoothly from initial agreement through the campaign launch.”
Mike Gordon
President
Chicago Wolves
“Roger’s strategic approach and true dedication to our business has led to success in our media buys. His commitment to our brand took him from outside vendor to feeling like he was a true part of our internal team.”
Melissa Marchwick
VP of Marketing & PR
Sittercity.com

25+ Years

Media Experience

$30,000,000+

Media Revenue Managed

$150,000,000+

Revenue Generated

the team

roger keys

Ceo

What do you call someone who has spent most of his living years working in media? You either call him a media geek or the head of Marketing Keys.
At 22, Roger had found his love and passion. His career started in Palm Beach, Florida working for WPBR AM 1340, a News/Talk Station. There he not only hosted a Talk Show but he also sold the station’s advertising. Roger would also run the control board, screen callers and do the weather at the top of the hour. In addition to selling the ad time, he would write the ads and do the voiceover and produce the ads. It was like Roger had his own small media shop back then.

Fast forward, Roger spent 20 years learning his craft from respected giants like Cap Cities/ABC, Walt Disney Company and the like. In 2001, the Walt Disney Company called out Roger and honored him with the prestigious Circle of Excellence Award - one of (20) individuals in the nation that Disney had honored. What’s his biggest trophy though? What started out in 2007 as a company to help a couple clients with their radio buys turned into a 7 figure company that helps clients big and small alike with all kinds of strategies utilizing both online and offline media. In essence, he transformed nothing into something special.

When Roger is not in front of clients or negotiating the latest media deals for his clients, he enjoys the challenges that a golf course offers. And after his round, Roger is surrounded by women spending time with his wife and (3) beautiful  daughters.

It may seem like media is in his blood. It is. And the results are off the charts.

Carolina Macedo

Project Coordinator/Social Media Strategist

Carolina is curious. She loves exploring new restaurants in downtown Chicago. You may say she is somewhat of a foodie. Carolina also loves hopping on a plane and discovering places that she has never travelled to before.

It’s that curiosity that has made her a perfect fit in her role as Project Coordinator. Since joining Marketing Keys in 2018, Carolina uses her curiosity along with a keen eye for detail to good use by tracking, reporting and managing partner relations. She also is in charge of scheduling and trafficking. Once the media buy is placed, Carolina ensures that everything runs smoothly from that point on.

In addition to her curiosity, Carolina is also creative. She utilizes her creativity to create much of the content for Marketing Keys, as she manages the social media accounts for the company and select clients. Additionally, Carolina creates weekly blogs and monthly e-newsletters.
Carolina graduated from the University of Illinois at Urbana-Champaign with a B.A. in Communications. She began her career at Allure Marketing Group in New York City. At Allure, Carolina focused on market research in addition to supporting the marketing team in organizing various projects.

Outside of the office, Carolina loves the thrill of finding great bargains shopping. You may call her a little thrifty in that regard.  

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