Have you heard of ChatGPT? If not, you will know about it soon. Since the release just two months ago, ChatGPT has already reached 100 million users. That;s more than four times faster than Tik Tok, which took nine months to reach 100 million users. It’s the generative AI app that has received attention for its conversational and human-like responses to queries. Launched by OpenAI, the chatbot uses a language processing model to predict responses that are eerily reflective of human speech and take mere seconds to conjure. People are using the technology to do everything from write essays, research topics, draft emails and templates, and fix code. But can it do marketing?
Here’s what you should know about using ChatGPT for marketing your business:
It’s important to understand the technology and its limitations, before working with it. The ChatGPT uses a language processing model. Its output is based on a prediction of language. The result is a human-like response. However, just like humans, the bot can be wrong. According to the app’s website:
“ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL training, there’s currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; and (3) supervised training misleads the model because the ideal answer depends on what the model knows, rather than what the human demonstrator knows.”
Even with the limitations, many digital marketers have found that ChatGPT can be an effective tool for writing a blog article, social media post, or other piece of online content. While some of the results may be a bit incorrect, it’s fairly simple to fix those mistakes by essentially double-checking the bot’s work.
IT MAY HURT YOUR COMPANY'S SEO
Marketers who want to use ChatGPT to generate content should also be aware of how it will impact SEO. Traditionally, Google penalizes auto-generated content. Also, ChatGPT’s software competes with Google, so there’s speculation that Google will move to penalize content generated by its competition.
In closing, nothing beats original human content. If you want help producing fresh, original content, Marketing Keys can help. If you do decide to try the bot, make sure you supervise it and place your own human touch on the computer generated content,
Carolina Macedo, the author, is Project Coordinator of Marketing Keys.