October 4, 2020

Today’s consumers want to buy from businesses they trust. So it’s important for companies to build trust with customers through their marketing and advertising. Members of the Ad Age Collective share their best tips on how to connect with their audience and build trust with customers. Here are their top 5 strategies to help you improve your customer relationships.

5 ways to build trust with customers

  1. Consistency

A brand’s personality comes from being consistent. This allows consumers to understand the brand, which leads to acceptance, adoption and even advocacy. Delivering the same message across your different channels will help in staying consistent. Providing inconsistent messaging might confuse the consumer and lose their trust.- Issa Sawabini, Fuse

  1. Relevance

When you're relevant to your audience, you build trust. Understanding your audience’s needs and wants will help you stay relevant. The way to do that is by reliably delivering on what you say. A brand is a promise which must be fulfilled.- Marc Landsberg, SOCIALDEVIANT

  1. Social Proof

One way to increase your trustworthiness is by including social proof. For example, featured press, influencer postings, reviews or testimonials are all forms of social proof. Social media presence will also help with social proof. This will show a potential customer that you are a legitimate company that others trust.– Troy Osinoff, JUICE

  1. Show Face

People trust a brand with a real face or a real person representing the brand. Consider placing your picture and professional details on your website. Also, participating in interviews, podcasts, videos and social media will help you come off as a real person and not a robot. This will allow customers to get to know you and connect with you.- Syed Balkhi, WPBeginner

  1. Expertise

Customers are most likely to trust you based on your expertise. Show your expertise in topics relevant to your audience. Over time you will build credibility, which will only make you more of an expert.- Duran Inci, Optimum7Lastly, remember trust isn’t built over night. It takes time. Start with these 5 strategies and you’re on your way to build trust with customers.Carolina Macedo, the author, is Project Coordinator of Marketing Keys.

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October 4, 2020