December 3, 2021

In the ever-expanding technology world we live in, consumers are everywhere, making it a challenge for business to effectively reach their target. Consumers have a multitude of options on where and how to consume media. Therefore, companies must adapt their media strategy to the modern multiscreen landscape to increase consumer connections.

Here are three key steps to help small businesses plan an effective strategy for 2022.

Understand YOUR customer

Businesses should understand that NOT everyone is a target customer. Small businesses should figure out their ideal target audience when developing marketing strategies. Understand customers’ habits, media consumption patterns, locations and lifestyles and develop a buyer persona around those metrics. The more specific, the better.

Audience-first approach

It is very important for a business to understand who they are to, as every dollar counts. Here are a few different ways to approach audience-based media buying:

1.     Purchasing habits. Businesses can target an audience based on recent purchases they’ve made.

2.     Personal and lifestyle characteristics. Small businesses can also target their audience based on personal characteristics, such as a job title or industry, age range or interests.

3.     Geography. Geographic-based targeting is marketing to an audience based on a their location. This is important for local businesses that primarily serve a specific  area.

Multiscreen strategies

Multiscreen advertising allows businesses to reach consumers across different media platforms and devices. Once identifying the ideal customer and the geography most important to the business, small business owners can use multiscreen advertising and geographic targeting tactics to reach that audience no matter how or where they consume content.

Finding the right media partner to help execute an omnichannel marketing campaign can make all the difference in your 2022 success. At Marketing Keys, we pride ourselves in our knowledge and understanding of the importance of digital and traditional marketing. Are you ready to take your business to the next level? Contact us!

Carolina Macedo, the author, is Project Coordinator of Marketing Keys.

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December 3, 2021