Have you ever been in an Uber or a Lyft that was covered in ads? That probably was from a new company called Carvertise. This company is redefining out of home by being creative, memorable and technologically advanced. This new out of home advertising is seeing incredible growth and is expected to grow to $20 million in ad sales by next year!
What is Carvertise?
Carvertise pays rideshare drivers to wrap their Uber or Lyft vehicles in ads and gives them a cut of the revenue. Drivers can earn anywhere from $450 - $1,500 from each campaign. This young company has deals with big-name advertisers including Netflix, DoorDash and Planet Fitness, and works with many agencies around the country including Marketing Keys.
Carvertise’s business model includes “swarm events” that involve wrapping rideshare cars in logos that are deployed in masses at major events, including sports contests and concerts. For Netflix, it has plugged its NASCAR-themed “The Crew” series by wrapping cars near racing events including the Daytona 500.
Out of Home advertising opens your brand to more eyes and is great for branding. Partnering with rideshare drivers gives Carvertise analytics data it can share with ad clients, including miles driven and interactive heat maps that can show exactly where the ad-wrapped cars drove.
Carolina Macedo, the author, is Project Coordinator of Marketing Keys.