If you are deciding between a video or static image for your campaign, you must determine which strategy has a higher engagement on Facebook. With Facebook’s free Shutterstock integration you can create an entire image ad in a matter of minutes. As a result, the majority of Facebook advertisers use image ads. It’s easier and quicker to create image ads on Facebook than video ads. But in today's world where video is king, video ads deliver better results. Even though video ads are more difficult to create and more costly, Facebook video ads deliver higher engagement on Facebook.Here are 5 reasons that will encourage you to invest in Facebook video ads :
#1 Information Distribution
With Facebook video ads it’s easier to convey a lot of information very quickly. For your audience to buy your products and services, they will need more than just an image to understand who you are.
#2 Higher engagement on Facebook
Video ads are more engaging and have a higher engagement on Facebook than image ads. The movement from a video is always going to grab people’s attention better than a static image. Video ads are also better at holding people’s attention. So whether you’re looking for brand awareness, leads or sales, they’re all more likely to occur if you can hold your prospects’ attention.
#3 Develop a Relationship
As consumers, we are more likely to buy from brands we trust. The only way to trust someone is to build a relationship with them. Video is a lot more personal than images. If your audience feels like they know you, they are more likely to purchase your goods.
#4 Demonstrate Your Industry Expertise
Expertise isn’t just given. It's earned. It’s normal for consumers to question a brand's expertise. However, a video ad can help by providing proof. In a Facebook video ad, you can demonstrate the work you’ve done for previous customers. You can also educate your audience by showing them how to achieve something they want to achieve.
#5 Differentiate Yourself from Your Competition
With over 6 million Facebook advertisers, Facebook is full of highly competitive marketers. This means that you must be able to stand out amongst the masses. As we mentioned, most Facebook advertisers use image ads since they are easier to create. Therefore, in order to stand out, you may want to create a video campaign.Carolina Macedo, the author, is Project Coordinator of Marketing Keys.