September 10, 2021

As you know, Amazon is the e-commerce giant. There is a good chance you have ordered many items from Amazon over the past days, months and years. But, Amazon is no longer satisfied with that. Now, the company is looking to control the market for in-home entertainment as well. Last week, Amazon introduced its first line of televisions, while it competes with Roku and Google. Amazon will offer two lines of TVs: the Omni, which will start at $409.99, and a model called the 4-Series that will cost $369.99 and up. The TVs will go on sale in October and range from 43 inches to 75 inches.

 Will Alexa revolutionize Tv viewing?

Amazon is already one of the largest competitors in the Connected TV industry with its Fire TV. Making its own TVs will allow Amazon to build hardware that capitalizes on its voice-based technology, according to Daniel Rausch, the company’s VP for entertainment devices and services. Customers with an Amazon TV can ask Amazon’s Alexa to recommend a new show, or to play something from Netflix without opening the app or having the remote on hand.

 The Growth of Connected TV campaigns

Connected TVs are one of the fastest-growing entertainment categories. Advertising on Connected TV will surpass $4 billion this year, according to EMarketer Inc.  Amazon is competing with Roku, Alphabet Inc.’s Google, Samsung Electronics Co. and Apple Inc. to be the dominant player.

Will Amazon revolutionize the TV? We will soon find out.

Carolina Macedo, the author, is Project Coordinator of Marketing Keys.


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September 10, 2021