January 14, 2022

Are you the type that keeps up with the latest trends? Even as this pandemic never seems to lose much steam, 2022 is expected to bring digital innovation and brand opportunities. Here are three emerging trends from CES 2022 that advertisers and brands should be aware of:

Smart TVs

Smart TVs are becoming smarter. TV makers are starting to incorporate cameras into their TV’s operating systems to unlock new functions. For example, Sony is bundling with Bravia webcams into some of its high-end 2022 TV models. This would allow them to optimize the TV settings based on where you’re sitting. They will support gesture control when you can’t be bothered to find the TV remote. This is only the beginning. If this continues, our living room screens might soon become more contextually aware and capable of more interactive functions. Therefore, advertisers should explore dynamic creatives and interactive content that will make connected TV ads as responsive as their digital counterparts.

“Peace of mind”

A common trend that emerged from CES 2022 was the prioritization of safety and security. This was especially evident in smart home and smart city categories. Whether it’s 5G-ready outdoor sensors for monitoring air quality and noise levels or connected home security systems with NFC built-in so authorized users can simply tap their phone to disarm the system, device makers are focusing on making peace of mind a key selling point. When safety and security are taken care of by automated, connected devices, it will hopefully leave more room for consumers to pursue their passions and engage with the brands they love.

Metaverse: The Future

Facebook’s recent rebranding to Meta brought a whole new level of discussion around the metaverse concept. It has been applied to anything related to virtual spaces. Whether as a home decor design platform from Samsung or the mixed-reality platform that Transmira developed to help businesses and creators attach AR and VR experiences to real-world locations, the metaverse continues to evolve. InWith even unveiled a pair of AR-enhanced contact lenses allegedly designed for interactions in the metaverse. For Hyundai, the metaverse is a 3D digital platform called M. Vision Town, in which CES attendees can drive its two concept vehicles with personalized avatars. For 8chilli, the metaverse is an AR platform made specifically for physicians and healthcare professionals to connect with their patients. We are still in the very early stages of metaverse development. However, whether for gaming, entertainment or media use, brands are making the most with what they have.

Carolina Macedo, the author, is Project Coordinator of Marketing Keys.

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January 14, 2022