Today, text messages aren’t just for conversations with friends and family. They are also used for messages from your favorite brands as well. According to the Simple Texting study, text marketing is on the rise with 61.8% of consumers opting in to receive messages from brands. Businesses say that their opt-in rates have increase by 52.5%. Additionally, 57% of business owners plan to increased their text-marketing budget this year.
While text marketing seems to be on the rise, many consumers will opt out of text marketing. According to Simple Texting, 59.5% will opt out because of too many text-message alerts from the business, 27.2% because the content is no longer meaningful to me, 6.2% because they don’t want to receive text messages at inappropriate times and 4.5% because of the lack of variety in the text messages being sent.
Despite all that, texting outperforms email in speed of replies. According to Simple Texting, 37.2% will reply to an email within an hour, 11.5% within 10 minutes and 18.9% within a half hour. On the flip side, 59.1%respond to a text within one to two minutes. Text marketing may not have the ROI of email marketing yet. However, as much time consumers spend sending and answering text messages, it could be the next big marketing strategy.
Carolina Macedo, the author, is Project Coordinator of Marketing Keys.