How ordering off of our menu can impact your business.
Marketing Keys has partnered with an IP Intelligence & Audience Targeting company that works directly with the U.S. Government and Homeland Security
We are able to geo-target beneath the zip level to zip+4
Ads can be served on up to 30,000 websites
We can white list domains that fit in the highest category of brand safety and reputation
Can target specific places such as colleges, hotels, airports, companies, buildings, government facilities, and hospitals
Key word targeting allows you to serve ads on any content containing the keywords
We can use demographic and behavioral data to further segment among scalable audiences in order to allow segmentation based on gender, income, age, ethnicity, and other parameters
Marketing Keys has the know how to create targeted Google AdWords campaigns to immediately capture those actively seeking related services and drive qualified traffic to an appropriate landing page of your website.
Keyword research and analysis
Develop optimal AdWords text based on keyword research and brand strengths/differentiators
Create Google AdWords on client behalf to implement the ads
Run and view analytics on a daily basis to optimize performance
Ongoing AdWords management includes review, management, monitoring, tweaking, and reporting.
92% of American consumers 12 years of age and older tune in weekly
Average Listener spends 19 hours/week
Very personal medium…Listeners perceive the personalities to be one on one with them
Listening to our favorite radio program is very habitual
Marketing Keys has an abundance of radio know how with over 18 years of industry experience
Adults 25-54 years old allocate 53% of their total media hours to television
The public perceives television ads as the most influential, authoritative, exciting and persuasive
TV is a powerful reach medium (while radio is a frequency medium)
According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day.
More than 50% of smartphone and tablet owners visited a social networking site while watching TV, and at least 20% spent time reading social media discussions about the program they are viewing.
Marketing Keys has the expertise to recommend programs and effectively target your customer through a broadcast television campaign
Unique ability to target your message directly to the people you need to reach
Through buying specific zones, you advertise only to your marketing area
Effectively target your customer by advertising on specific networks that have specific audiences with specific interests
Cable TV – like radio – is an affordable, frequency medium
Newspaper/Magazine/Direct Mail/Email Marketing
Print can be a very effective medium because of its permanence
Easy to track response – customer can cut out an ad or a coupon and bring it directly to your store
Magazine is a very impactful vehicle to brand your company and create an image you want to portray
Direct Mail can be effective…but it also could be costly if you produce your own piece and send it out to your own designated list. More and more businesses are turning to e-mail marketing and eliminating the cost of postage and producing expensive pieces
Due to popularity of online, all of these vehicles come with on-line components where you can advertise your product or service on their websites
Billboard/Out of Home Advertising
Most effective for image building and brand awareness
Very effective when used in conjunction with your radio campaign
Most boards are sold for a minimum of one month
You pay twice. First, for the board location (s) and second for the media used to put your ad on the board – paint, paper, vinyl or digital (the latest rage).
Boards have ratings like TV Shows – called Gross Rating Points. A 25 showing in Billboards means 25% of the target population will see your billboard(s) at least once per day.
Billboards also are measured by D.E.C. – Daily Estimated Traffic Counts
Now, out of home media has a new audience measurement system that reports its true value – Eyes On. Eyes On goes way beyond DEC-based measurement, becoming the advertising industry’s first media measurement system that reports audiences who actually see your ads