ROGER KEYS is not your typical media and marketing expert. Keys distinguishes himself by possessing the following character traits: courage, tenacity, creativity and accountability. As Founder and President, Roger will work directly with you to ensure maximum results for your business. A HUGE distinction from the others. Clients have peace of mind knowing that a 12 year veteran of The Walt Disney Company will be managing their campaigns. Roger is also responsible for forging strategic alliances with creative shops and other complementary services.
Roger brings with him over 30 years from a wide variety of Media experiences with stops at WPBR Radio in Palm Beach, Florida where he hosted a Talk Show…in addition to Selling, Servicing, Writing, Producing Commercials full-time; WOVV FM 95.5, a CHR station that targeted Adults 18 to 34 years old in both the Fort Pierce and West Palm Beach Advertising Markets; WFYR FM 103.5 in Chicago; Chicago Sports Profiles & L.A. Sports Profiles where he created sports marketing programs including events, sweepstakes, value with purchase programs etc. for various Chicago and Los Angeles advertisers; WVAZ FM in Chicago… a station targeting an older, established African-American market; Walt Disney owned WLS AM 890… a 50,000 Watt News/Talk station in Chicago. At WLS, Roger was instrumental for the station’s tremendous growth in the late ‘90s…as the station was doubling its revenue for a period of time. In 2001, The Walt Disney Company honored Roger with the coveted “Circle of Excellence Award”, an award that The Walt Disney Company gave out to the top 20 producers in the entire U.S. Roger had a very successful 12-year run at The Walt Disney Company/ABC, as he had been the Top producer at the station from 2000-2006.
Roger believes that courage, tenacity, creativity and accountability are the keys to a successful business career. His motivation goes much deeper than just a desire to drive revenue. Instead, seeing his work go that much farther in the marketplace in terms of seeing the company’s work solve a need or problem is the inspiration. It is what gets Roger out of bed in the morning. Companies that invest in their media and marketing efforts through Marketing Keys stay ahead of current trends.
Roger is married to his wife, Kate, and is blessed with the challenge of raising (3) beautiful girls – Doria (19), Valerie (11) and Lauren (9). When the challenge of being surrounded by women becomes a little overwhelming, Roger heads out to the links to enjoy his favorite hobby during his limited free time – golf.
Welcome aboard. Strap yourself in. Enjoy the ride. We want your experience to be second to none.